EMS Beauty Device FDA Claim Wording for Export
How to phrase EMS beauty device claims for the US market without crossing the FDA cosmetic boundary, and why wording protects both ads and customs.
EMS beauty device claims for the US must stay in the cosmetic / general-wellness lane and avoid disease or medical treatment language.
Words like 'tone' and 'temporary appearance' are safer than 'treat', 'cure' or 'repair' when you write US listings.
The same device may need different wording per market, so keep a claim library by region with your EMS OEM files.
Customs and ad platforms both scan claims, so consistent, boundary-safe wording prevents takedowns and holds.
A supplier that helps draft region-specific EMS copy is saving you far more than the small cost of that service.
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